Luka Doncic is no longer a sneaker free agent MVP candidate. He is now officially a part of Jumpman family. Luka is good enough to get his own signature shoe. He’s nearly averaging triple-double while scoring almost 30 a game.
Luka shared his thoughts after the deal in an interview:
It’s a real honour to be part of the Jordan family, especially at such an exciting time for them and for me. I’m looking forward to working with the team and hopefully making my own mark on the future of the brand.
Jumpman now has Zion Williamson and Luka Doncic to improve their sneaker brand awareness for 10 years. Losing Giannis Antetokounmpo to Nike or Kawhi Leonard to New Balance, throughout their sneaker history, Melo signature shoes were the only successful campaigns over the years. They sold a lot of Melos. While they had both Westbrook and Leonard, they did not enough. Even though the sneaker campaigns and advertisements were great, people didn’t buy those shoes.
Doncic is a European phenom and really loved by that market. This deal can make a difference in Euro market while they’re competing with Adidas,Nike around the world.
With Russell Westbrook being the 2nd guy behind James Harden, Luka Doncic will probably the face of Jumpman brand if he continues to dominate the league at this age. It’s just his 2nd year in the NBA, unbelievable.
Here are more details in JUMPMAN BLOG about the Doncic Deal.